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Key points of holding press conference

Publication time: 2021-07-20 09:33 Author: dingdingdingmao Exhibition


Press conference is one of the most important ways for multimedia to get news, and it is also a media theme activity that media often participate in. The reason why the press conference can make the relevant media unable to put it down depends on the centralized roles and events in the press conference, and at the same time, it has the characteristics of timeliness, and there is no need to set the interview target and allocate the interview time.


 Key points of holding press conference



1. Article title selection

Press conferences are generally held for things that are of great practical significance to the company and are of interest to the media. Each press conference will have a name, which will be printed in all forms of expression of the press conference, including invitation cards, conference materials, on-site layout, memorials, etc.


2. Time selection

The time of news release is also the time to decide when the news will be broadcast or published.

Since most of the plane map media publish news on the second day after receiving the information, it is better to allocate the time of the press conference to the noon of Monday, Tuesday and Wednesday, and ensure that the conference time is about 1 hour. In this way, it can ensure the actual effect of the press conference on the spot and the actual effect after the meeting.


3. Address assignment

The venue can choose to be outdoor (when things happen on the spot, which is conducive to the reporter to take photos), or in the room. According to the business scale of the press conference, the press conference in the room can be immediately allocated to the company's office space or hotel restaurant. From the Perspective of corporate brand image, the key press conference should choose five-star or four-star hotel.


4. Relevant media invitation

Appropriate invitation of media journalists can reasonably improve the actual effect of the press conference. When inviting the media, we should pay attention to whether they are professional counterparts, whether they are close to each other, whether they are newsworthy, whether they have the right to interview news, and the true identity of the sponsors. After mastering the above aspects, when planning a press conference, you can ensure that you have a clear idea of what kind of media journalists should be invited to attend.


5. News point program planning has college entrance examination enrollment

Before planning the news conference plan, the public relations activity company should have a profound understanding of the news media agenda arrangement (media's pre adoption meeting and pre editing meeting), news communication channels, news topic discussion setting, news professionalism and media operation system, and at the same time, it should have a deep understanding of the field of the news conference sponsor, the trend of the industrial chain, and The competitor advertisement strategy has the thorough analysis and the grasp, has this kind of specialized skill, only then can plan the good news matter, achieves the good dissemination value. However, in order to attract the attention of the masses, the media should first be interested in ways and contents. My work experience is:


(1) Focus on mobility -- take advantage of the opportunity to market the news matters that the masses care about, comply with the news attention, and release the related topic discussion.

(2) Make a name for yourself -- invite famous stars and celebrities to help.

(3) Improve the hot spots on the Internet -- integrate the macroeconomic situation, the industrial chain situation and the field situation, borrow the power for the press conference, and give the media a lot of news headlines and reporting perspectives.



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