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Event planning / annual meeting celebration / Conference Exhibition

Detailed operation guide for online annual meeting

Time of publication: 2021-01-18 13:56


about Annual meeting Enterprises need to summarize the operation of the year, encourage team morale, thank customers, and formulate the plan and strategy for the new year. There are also too many things that people can't help but make a conclusion. This year, we will have to face the impact of the epidemic. In order to avoid the risk of a large number of staff gathering, Online annual meeting / cloud annual meeting There are also more and more discussions.

The annual meeting is held every year. This year's "meeting" is different. How will the advanced cloud play in the past year? below Dingdingmao exhibition of Chengdu annual meeting planning company Let's share with you how to play in the end, as well as matters needing attention in the process of cloud annual meeting.


 Detailed operation guide for online annual meeting


The common idea is to move the scenes, functions and links of the traditional offline annual meeting to the online, but the employees no longer gather in the venue of the annual meeting, but watch and participate through the screens such as mobile phones. In this case, the process and content change little, and more attention should be paid to it Offline scene construction and online live broadcast process Implementation of.



1、 Online annual meeting process planning

The general process includes: preliminary preparation, scene building, integration and push flow, testing, formal activities, and effect evaluation.

① Preliminary preparation - strengthen publicity

In the early preparation stage, in addition to the conventional content preparation, another important part is publicity and drainage. The participation of online activities is full of uncertainty, and the intensity of early publicity must be enhanced compared with offline activities.


 Detailed operation guide for online annual meeting


Different from the cloud conference, in addition to the visual space (main kV), space (Dance effect picture), video (link video), music (link music), guest speech (PPT), it is also important to consider cloud awards, program performance, lucky draw red envelope interaction, etc.

 

② Scene building - skillfully using lens language

The online annual meeting is to participate in the annual meeting through lens language. The scene construction of the scene part must focus on the lighting, radio, camera position, etc. in the scene design, we should consider the output image effect of each stand.


 Detailed operation guide for online annual meeting



③ Integrated streaming - by live provider

This is mainly solved by live broadcast providers. The basic principle is roughly as follows: the camera transmits the signal to the broadcasting station, which synthesizes the virtual effect, and then pushes the stream to the live broadcast platform through the streaming guide software, and the guests watch and participate through the live page.


 Detailed operation guide for online annual meeting



④ Test - online and offline simulated rehearsal

Connection, test, rehearsal and live broadcast are similar to the rehearsal of offline annual meeting. It is better to have the whole process rehearsal. You can also record and broadcast in advance and cut in on the same day of live broadcast. In addition to the content flow rehearsal, core links such as network special line test, interactive test, multi ground connection simulation and boss speech simulation need careful rehearsal.


 Detailed operation guide for online annual meeting


⑤ Official activities

During the activities, the most important thing is to ensure the smooth progress of the activities. The network environment maintenance, barrage audit, emergency handling, etc. that employees participate in should be paid more attention to.



2、 Online annual meeting scheduling / content planning


[Online annual meeting scheduling guide]

In the first 30 days, the scheme was submitted to confirm the venue and live broadcast platform

In the first 15 days, implement the plan and make materials

The first 7 days, select the server

In the first five days, build a live studio and customize the interface

In the first 3 days, warm up and issue the invitation letter

The previous day, equipment debugging, live rehearsal

On the day of live broadcast, the guide for watching will be issued and live broadcast

[Online annual meeting content planning]

1) Custom opening video

2) Opening video of the previous year's meeting / annual summary video of the shooting line, etc

3) Virtual VR character support / virtual host opening

4) Cloud awards and various interactive cloud award forms make online awards full of energy

5) The annual meeting draw interactive, online lottery, increase the annual meeting fun and sense of participation

6) Annual meeting interaction, barrage spitting, live room brush gifts, grab small red envelope game, active full score

7) Performance and voting

8) Video connection, projection of important guests, the New Year video of employees in different regions interacts with the host

9) New year's greetings video link

10) Cloud group photo, everyone gathered in a live page, group photo

[publicity / effectiveness evaluation]

1) After the live broadcast, the content playback can be generated for secondary propagation.

2) Media reports / official public accounts

3) Summary Video - sidelights clip / archive video

4) Closing report



3、 Venue selection for online annual meeting


The cloud annual meeting mainly takes the form of "offline main venue + third party platform live broadcast". The so-called offline construction of the main venue, mainly through the construction of the main stage or live room, to ensure the effect of live broadcast. Moreover, compared with previous years, the scale of offline main venue this year is much smaller, and offline participants also need to be strictly controlled.


So how to do online activities? Some new requirements are put forward for the venue; What kind of venues can meet the needs of cloud publishing activities? For reference [Chengdu hotel venue information]


Main types: studio, company lecture hall, company workshop, gymnasium, show hall, art gallery, Creative Park Park Park, conference center, etc.


Studio venue reference : real scene construction of offline studio + live broadcast of online linkage annual meeting.


 Detailed operation guide for online annual meeting


Site reference of company conference hall : using virtual matting, 20 square yard to realize the live broadcast of the cool annual meeting.


 Detailed operation guide for online annual meeting


Multi functional venues reference : the combination of multi scene construction and AR virtual technology.


 Detailed operation guide for online annual meeting



Site demand considerations


1) Column free space is also the most suitable choice for online activities, with strong plasticity and relatively simple operation.


2) Complete supporting facilities: equipped with senior reception room, media interview room, conference room, material reserve room and other facilities.


3) Consider the size of the live broadcast space according to the budget, scene construction requirements, and online live broadcast form.

Cloud annual meeting is a new direction, and there are relatively few practices at present. This year is a trial year, and I believe it will be a wonderful and different year. In this new scenario, we hope to make more best practices. Even if the epidemic situation disappears in the future, online will still be an important scene. After all, our lives have been deeply surrounded by big data


At the moment of the epidemic, All the links of the online annual meeting In order to make the activities more smoothly, the epidemic prevention program can be an important part of the project.



Chengdu annual meeting planning annual meeting activity company dingdingmao Exhibition

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