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The online annual meeting has become the mainstream of new year's activities

Time of publication: 12:16, January 12, 2021


The annual enterprise annual meeting should have followed, but due to the recent resurgence of the epidemic situation, the relevant departments in many places began to strictly control the crowd gathering activities, so for the sake of safety, Online annual meeting Will replace Offline annual meeting And even became mainstream. In order to avoid the risk of a large number of people gathering.


 Big data of epidemic situation Guidelines for prevention and control of new crown pneumonia in Sichuan Province in 2021

(excerpt: guideline for prevention and control of new crown pneumonia in Sichuan Province in 2021)



I believe most of the activists did it in 2020 Online activities such as online conference But do it Online annual meeting It should be the first time.


So how to plan a 2021 line meeting last year? today Dingdingmao exhibition of Chengdu activity company Let's share some methods.




① Offline real scene construction + access to third party live broadcast platform


The so-called offline real scene construction is to reduce the scale of the annual meeting offline, without tall and gorgeous stage and dazzling lights. By controlling the number of participants and reducing the layout of the site, the most commonly used way of most enterprises is to put the real scene construction site in the company or hotel.


This year, China's largest network security company, Qianxin, held a grand ceremony in the newly opened security center building of Qianxin, which was attended by nearly 10000 employees nationwide Online annual meeting


 Last year's meeting of Qi'an information line


In this way, how to achieve cross screen interaction with employees through the annual meeting?


First of all, it is necessary to present the content of the offline main venue to the live broadcasting room on line, and realize the interactive consistency between offline and online. The employees who are in different places and can not be present can enter the live room to watch and interact online in real time.

Secondly, through the split screen switching mode, the main venue can connect a certain employee or guest for large screen interactive dialogue and exchange, and the welfare links of the annual meeting such as lottery and voting can be held in the live room. At present, many third-party enterprise live broadcasting platforms bring these interactive functions in the annual meeting.


 Last year's meeting of Qi'an information line


Let's take a look at the ten thousand people of Chian shin“ Cloud annual meeting ”For the first time, the interactive mode of ten thousand people's barrage was adopted in the live broadcast room. All employees attending the annual meeting can send barrage, praise or complain at any time. In the end, more than 20000 barrages were released in less than four hours.


 Last year's meeting of Qi'an information line



Let's look at the New Year Party of Tencent in 2021“ Cloud annual meeting ”To replace the annual meeting of 10000 people offline every year. The main venue is built in a lecture hall of Tencent building. Employees of branches in other regions can watch the annual meeting online and participate in lottery interaction through large screen.


 Tencent Online New Year Party Tencent Online New Year Party Tencent Online New Year Party


In addition to using professional third-party enterprise live broadcasting platform, can the online annual meeting be viewed and interacted through other live broadcast apps? The answer is yes.


If the budget is limited, we can use the live app of TOC, such as tremolo short video and fast hand, as a live platform for the annual meeting Interactive play is also fun.



For example, this year's coco milk tea line meeting was planned in this way, which is very consistent with the annual meeting theme "play young seriously".


 Coco milk tea cloud annual meeting Coco milk tea cloud annual meeting Coco milk tea cloud annual meeting


The main venue is to choose a hotel to build a real scene. Finally, through the live broadcast of shaking tone, we can interact with the employees online, perform programs online, and draw prizes randomly through messages in the live broadcast room


 Coco milk tea cloud annual meeting Coco milk tea cloud annual meeting





② Virtual synthesis technology + green curtain


In this year's Online press conference It's the most used. Compared with the above form, this kind of comparison budget will first choose a studio or indoor open space to build a green curtain. Then through the late virtual synthesis technology to present the effect of the virtual stage of the annual meeting, the biggest advantage of using this form is to ensure the effect of dance beauty, but there is a lack of interaction, so it is difficult to achieve the program performance in this way.


 Online annual meeting virtual synthesis technology + green screen


Therefore, the annual meeting focusing on performance is not suitable for this form. The year-end summary meeting and excellent staff award ceremony can be carried out in this form.

In the form of live broadcast, this is generally recorded in advance, and it is carried out on the live broadcast platform through the form of recording and broadcasting. Other employees can watch it online, but the interaction is not very high.


 Online annual meeting virtual synthesis technology + green screen


The 2020 annual meeting of Jiawei group is realized through green screen + virtual synthesis technology. However, there is no program performance link in the annual meeting, but it is mainly composed of two parts: speech by senior leaders and award presentation.




③ Combination of real and virtual


This kind of play is the most difficult to achieve. Generally, rich enterprises will play like this. What is the combination of real and virtual?

Even offline, there are real scene building parts, but the images finally presented in the live room will be combined with virtual AR technology to achieve the desired interactive effect of science and technology.

Taking the first line meeting of sobei as an example, there is not only a stage with green curtain + virtual synthesis technology, but also a stage built with real scenes, which is integrated with virtual AR technology, and the mascot is placed beside the host. This form of live broadcasting is also recorded.


 Last year's meeting of vr virtual combination line Last year's meeting of vr virtual combination line



Last year's meeting, we just need to remember three points.


1. Ensure smooth network on site;

2. Find a stable third-party enterprise live broadcasting platform. It's better to bring the interactive functions required at the annual meeting, and test the stability and corresponding functions of the platform in advance;

3. Be sure to find a professional camera team and video production team.



In the special period, online activities have become a new hot topic. Although it can not replace the status of offline activities, it is also the most suitable and safe choice at present.



Chengdu annual meeting company - Online annual meeting - dingdingmao Exhibition

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