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Event planning / annual meeting celebration / Conference Exhibition
PLANNING AND IMPLEMENTION

PLANNING AND IMPLEMENTION

Three points of planning and seven points of implementation

Public relations activities are a platform for enterprises to display their brand image, Is an important part of product marketing activities We need to focus on selling points, set goals, and skillfully use public relations media. OK Public relations activities It can enhance the corporate image, expand the enterprise reputation and product popularity, promote product sales, run against competitors, and improve product market share
release conference
Public relations activities are not the same as sales promotion activities. In different periods, their purposes and functions are different. In the early stage of market start-up, the main purpose of public relations activities is to shorten the time of market development and enter the growth period as soon as possible. During the period of market growth, public relations activities are mainly aimed at further promoting product sales and boosting market development. The main purpose of public relations activities is to extend the period of maturity and decline of the market
No matter which cycle or stage we are in, we should keep up with the pace of the times, comply with the spirit of the times, respect the laws and regulations, respect social civilization, create news hype, pay attention to the implementation and extension of activities, keep close to the connotation of products, and enhance the image
Promotion of sales, as long as these, public relations activities can play a great value
Tasting meeting
forum
Variety show
Launching ceremony
Roadshow Tour
banquet
  • Foundation laying ceremony of Samsung's 100th Hope Primary School

  • Recommendation meeting of Lecheng commodity exhibition and Trade Center

  • 2018 Fanmao annual customer appreciation meeting

  • Oppo-find7 Chengdu press conference

  • Aston Martin Rapide Chengdu tasting

  • International cultural theme night of baolanddufu thatched cottage

  • Golf GTI Tour

CASE
Activity cases
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Industry news
Every year's GQ grand ceremony is a rare event in the fashion circle, and it is also one of the large-scale activities most expected by the participants. In particular, an article "behind Vanity Fair" in 2018 made this IP become a hit overnight. In addition to being a magazine media, GQ grand ceremony can also present such full content. 2021 wisdom GQ MotY annual person event planning, GQ grand ceremony red carpet T stage show dance beauty transferred from the activity Intelligence Bureau
2021-11-18
According to the requirements of the local epidemic prevention and control policy, This year's tmall double 11 party (hereinafter referred to as "cat night") has no audience, but it continues to surpass the previous creative level in dance design. The 2021 tmall double 11 global Carnival evening party is planned. This year's cat evening adopts science fiction + national style and other multi style features to lead the audience through four different time and space wonderful journey of cyberpunk, fairy tale world, modern city and Tang Dynasty national style Six scenes including "space capsule", "punk world bar", "modern apartment", "cartoon Castle", "Tang Dynasty" and "guochaofeng" were built outside the venue
2021-11-16
It is rare for an enterprise to survive for 200 years in China. The celebration of the 200th anniversary is even more rare. Jiujiang double steaming 200th anniversary brand grand ceremony planning on October 27, Jiujiang double steaming held a series of activities in Jiujiang Town, Foshan. The event attracted stars and the public from all walks of life to punch in. The three major activities, namely, the new development forum of Guangdong liquor, the golden autumn closing ceremony of 1821 winery and the 200th anniversary brand ceremony, ignited Foshan and burst out the unique charm of Dawan district. At the ceremony, the background of the main stage is designed by "giant sailboat", and the product modeling on the right side of the stage is embellished
2021-11-15
As one of the most famous and influential annual events in the field of digital entertainment in the world, every session of ChinaJoy has become the development vane of China's and global digital entertainment industry, and has attracted the attention and love of the global industry and players. It is a high-quality display platform for the world's top digital entertainment products and cutting-edge technologies. From July 30 to August 2, 2021, the 19th China joy will open in Shanghai New International Expo Center with the theme of "creating dreams through science and technology, winning the future", with 5g cloud game theme exhibition area, audio publication theme exhibition area, science fiction theme exhibition area, and fashion toy owners
2021-08-04
As one of the most famous and influential annual events in the field of digital entertainment in the world, every session of ChinaJoy has become the development vane of China's and global digital entertainment industry, and has attracted the attention and love of the global industry and players. It is a high-quality display platform for the world's top digital entertainment products and cutting-edge technologies. From July 30 to August 2, 2021, the 19th China joy will open in Shanghai New International Expo Center with the theme of "creating dreams through science and technology, winning the future", with 5g cloud game theme exhibition area, audio publication theme exhibition area, science fiction theme exhibition area, and fashion toy owners
2021-08-03
As one of the most famous and influential annual events in the field of digital entertainment in the world, every session of ChinaJoy has become the development vane of China's and global digital entertainment industry, and has attracted the attention and love of the global industry and players. It is a high-quality display platform for the world's top digital entertainment products and cutting-edge technologies. From July 30 to August 2, 2021, the 19th China joy will open in Shanghai New International Expo Center with the theme of "creating dreams through science and technology, winning the future", with 5g cloud game theme exhibition area, audio publication theme exhibition area, science fiction theme exhibition area, and fashion toy owners
2021-08-03
The press conference changed the mode held in the hotel in the past, and directly moved into the workshop of intelligent manufacturing base in St. o Qiantang new area, combining fashion elements with traditional crafts, combining black technology with craftsmanship spirit, bringing a new healthy office experience. At the new product conference, the models active in the frontier show performed the fashion show, and renewed the level and level of brand release again; From gens
2021-03-25
Recently, Skyworth kitchen electric Co., Ltd. held a new product conference of 2021 Skyworth kitchen electric Co., Ltd. in Zunyi, Guizhou. Huang Hongsheng, founder of Skyworth Group, Liu Tangzhi, President and other leaders, as well as dealers and agents from all over the country, attended the conference. With the trend of younger consumer groups, Skyworth follows the trend, pays attention to product technology innovation and expands kitchen ecological scene
2021-03-24
In order to celebrate the official launch of the cooperation, the company launched a new wristwatch, namely, the special edition of the timepieces and timepieces of the taghoua Calella series, and staged a legendary classic launch at the Shanghai Porsche experience center. In order to celebrate the official opening of the cooperation, the company launched a new wristwatch, namely, the special edition of the time code watch of teghouya Calella series,
2021-03-24
As soon as the overtaking t-show was unveiled, it upgraded the concept of electric vehicle products and communication methods, and presented a new feast of high-end intelligent products for users, and many bright spots were spread on the Internet! The impressive light and shadow martial arts show shows D1's internal solid quality. In terms of safety and comfort, D1 summed up "Shaolin", "Wudang", and
2021-03-24
Different from the general press conference, the organizers choose to hold in the seaside. With the comfortable sea breeze, fresh sea view and pleasant sound of waves, a relaxed and comfortable atmosphere is created. It is in line with the theme of "yearning for a relaxed home". The layout of the main venue combines the regional characteristics of the seaside, and the overall space presents a comfortable, relaxed and comfortable atmosphere through the throughout layout
2021-03-22
This is the first time Mengniu Group will launch new products in Hainan. The relevant person in charge said that Mengniu is very optimistic about Hainan. This time, Mengniu launched new products to the world, which is to help the products win a broader market with the help of the openness and internationality of Hainan free trade port. Mengniu Youyi C live bacteria bubble is the world's first live bacteria probiotics bubble drink tailored for young people. At the launch site,
2021-03-22
From March 10 to 12, 2021, in the spring blooming season, jeep's new guider held a back wave tour for car owners in the "Surf City" with 109 kilometers of beautiful coastline and the Resort Sanya Wanning. This post wave tour not only has the workshop for the new guider's design concept, but also starts from Shimei Bay, along with
2021-03-22
Hosted by the Executive Committee of the Chengdu Universiade on February 22, 2021, the Chengdu 2021 New Year Lantern Festival with the theme of "the year of the ox greeting the Universiade, happy Chengdu year" was held in jiaozi Park, Chengdu. This concert not only provides an audio-visual feast for Chengdu people who are celebrating the Lantern Festival and looking forward to the Universiade, but also highlights the high-quality development of Chengdu's economy and the rapid development of literature and art. This dew
2021-02-23
This online release, which combines game style live broadcast and virtual scene, gives us a great contrast experience in terms of production and presentation, and meets the preferences of digital enthusiasts in terms of visual effect. Publicity posters and invitation letters contain a lot of new product information. From the trailer to the warm-up film and posters, we can see a lot of geek, future, sci-fi and punk elements, and a sense of wholeness
2021-01-18
Harbin Songhuajiang ice and snow Carnival peace elite ice and snow theme park on December 29, 2020, Harbin culture and tourism group and Tencent Co., Ltd. jointly launched the "peace elite" ice and snow theme park in Harbin Songhuajiang ice and snow carnival. The cooperation between Harbin cultural tourism group and Tencent "peace elite" has realized in-depth online and offline linkage. Offline peace elite
2021-01-07
The annual "Huawei annual flagship new product launch ceremony" is scheduled to be held in Shanghai Oriental Sports Center. This time, the background design of the main stage continues to use a simple and atmospheric super wide screen. The main stage is inspired by the camera on the back of Huawei mate 40 mobile phone to explain the technical highlights of the new machine. In addition, products are set up in the outfield
2020-11-20
This is a grand meeting of technology and thought collision, Xiaomi Developer Conference on November 5, 2020. This year's conference will set up one offline main forum, one aiot security summit and 15 online sub forums to show how the cutting-edge science and technology will enter, influence and change everyone's good life. In addition, there are 15 + plate technology direction display, showing millet
2020-11-20
Foshan, November 15, 2020 × The press conference was held in Jun'an Town, Shunde District, where Bruce Lee lived. This is after the cooperation between Wang Zhe Rong and Foshan in 2019 to launch the skin "lion dance oriental" of the virtual character "Luban No.7", which will promote martial arts culture to young audiences by digital and interesting means. King
2020-11-20
On September 9, 2020, the new product release conference of Qinghua Fenjiu 30 · Fuxing version was held under the Juyongguan Great Wall, and there were not a few press conferences held on the Great Wall, but it seemed that there were not many liquor brands holding press conferences on the Great Wall. For Fenjiu, this is a dialogue with details, a fusion of traditional culture, and a footnote to the revival of Fenjiu. It is reported that this release
2020-11-20
Website news
2021-12-16
How to plan a creative annual meeting? If you want to hold an annual meeting with a strong sense of creativity and interaction, you can start from several aspects. Such as the opening show, program performance and game interaction. As a popular variety show ip program in recent years, the story of wonderful flowers has been deeply and also used by major brands for marketing. By forming a camp of pros and cons, this paper argues with a unique point of view. And put in the annual meeting as a program performance, is also a relatively new way. Robot dance still remember last year's Spring Festival Gala, and Huazai performed together
2021-12-09
The epidemic situation has not completely faded away, but this year's annual meeting is still full of interactive methods. Many enterprises have begun to try to use office areas to build an interactive area for employees, so as to ensure the health and safety of employees, and make the annual meeting interesting and participatory. In addition to the interactive games commonly used on the stage of the annual meeting, what kind of games with strong sense of science and technology and high interactivity can be set up on site? It is also known as the "Hercules strength testing machine". It belongs to the percussion game machine. The creativity of playing method comes from the Hercules competition in the West
2021-12-08
The epidemic situation has not completely faded away, but this year's annual meeting is still full of interactive methods. Many enterprises have begun to try to use office areas to build an interactive area for employees, so as to ensure the health and safety of employees, and make the annual meeting interesting and participatory. In addition to the interactive games commonly used on the stage of the annual meeting of Chengdu, what kind of games with strong sense of science and technology and high interaction can be set up on site* Money grabbing machine * money grabbing machine is a kind of amusement equipment. It can also be used in the interactive game of the annual meeting. It can place different denominations of cash notes or virtual currency in fixed money grabbing in advance
2021-11-28
Any activity is inseparable from the support of lighting, from the atmosphere of each area of the scene to the visual design of the main stage. Now, with the extensive use of lighting in the field of offline activities, it is not only used as a tool to set off the atmosphere, but also presented by the main body of the activity and a program deduction, so as to improve the effect of the activity and let the participants immerse in the light and shadow space brought by the lighting. At home and abroad, there are many well-known urban lighting art festivals, such as the Italian international lighting Sculpture Festival, Berlin lighting Festival, Amsterdam lighting Festival and so on
2021-11-20
The immersive light and shadow interactive exhibition, created by large screen projection and sound photoelectric technology, has been deeply loved by real estate projects and commercial squares, because it can bring consumers the sensory experience before and lead them into a scientific and technological dream of light and shadow feast. Lighting and shadow interactive theme exhibition warm field activity planning specific play method: with the help of light, electricity and other modern technology to show light and shadow interaction, let people experience the wonderful beauty of light and shadow art. From active Wang
2021-11-19
The theme exhibition is also known as "general theme exhibition". As one of the hot tools for offline activities, it is often used in real estate, shopping malls, parks, scenic spots and other industries. Because of its attractive, easy to land, strong communication and other characteristics, the theme exhibition has always been loved by parents and children's families, with high participation and interaction. What general theme exhibitions are there now? The space theme exhibition has always been full of human yearning for space. While vigorously developing the aerospace industry, it is also exploring the endless mysteries of the universe, attracting generations of spacemen to relay their efforts and make continuous achievements. One after another brilliant achievements, but also triggered a wave of space boom
2021-07-20
Press conference is one of the most important ways for multimedia to get news, and it is also a media theme activity that media often participate in. The reason why the press conference can make the relevant media unable to put it down depends on the centralized roles and events in the press conference, and at the same time, it has the characteristics of timeliness, and there is no need to set the interview target and allocate the interview time. 1. The title of the article is selected to hold a press conference, which is generally important to the company and is of great interest to the media. Every press conference will have a name, which will be printed in all expressions of the press conference
2021-03-25
Activity creative sign in play again upgrade!!! As the first interactive link of the activity site, check-in not only needs to keep close to the theme of the event, but also allows guests to actively participate in it. So, what interesting and creative check-in forms can be recommended to customers in 2021 ~ 1. Mirror check-in highlights the high-end and fashionable atmosphere of the mirror check-in wall, where guests can hold oil
2021-03-23
As an important part of the activity site, the launching ceremony can not only push the activity to a climax, but also become a communication gimmick. Nowadays, under the diversified demands of customers for the activity creativity, the creative launching ceremony can be described as various, which can be divided into six main actions: opening, pushing, pulling, pressing, touching and knocking. What creative ways to play the initiation ceremony can you recommend
2021-03-10
Investment Fair is a new project that enterprises attach great importance to. According to the fair, it can improve the brand image of enterprises, publicize and plan enterprise commodities, and enhance the communication between enterprises and enterprises. What is the importance of a successful investment promotion meeting? 1. The theme should be determined before the investment promotion meeting. For the investment fair, the theme should be concise and clear, and the main purpose is to
2021-01-21
Due to the repeated epidemic situation, from 2020, many enterprise brand press conferences are carried out through online live broadcast. By the beginning of 2021, the epidemic situation in northern China began to have some rebound, which was in the period of the annual meeting season in previous years. The online live annual meeting has become the best way to carry out activities. Compared with offline activities, online activities have their own advantages and disadvantages
2021-01-19
use [runway] to design the stage can not only extend the stage, but also shorten the distance between the audience and the audience. Usually, the stage with runway shape is mostly used in fashion show and fashion show, providing a long stage area for the show. However, this runway setting should not be limited to fashion show. The role of runway is to display products, performance programs and speech
2021-01-18
As for the annual meeting, enterprises need to summarize the operation of the year, encourage team morale, thank customers, and formulate plans and strategies for the new year. There are also too many things that people can't help but make a summary. This year, we will have to face the impact of the epidemic. In order to avoid the risk caused by the large number of employees gathering, the discussion of online annual meeting / cloud annual meeting is also increasing. The annual meeting is held every year
2021-01-13
As the organizer and organizer of the event, how to provide the participants with health protection during the epidemic period at the end of the epidemic period, so that the event can be held safely and smoothly, will be the top priority of each activity in the following. 1. A task force for epidemic prevention and control was established, with the head of the organizer as the chief commander of the working group. The team members included the members of the project team and the executive members of the activity.
2021-01-12
The annual enterprise annual meeting should have followed, but due to the recent resurgence of the epidemic situation, the relevant departments in many places began to strictly control the crowd gathering activities. Therefore, for the sake of safety, the online annual meeting will replace the offline annual meeting or even become the mainstream. In order to avoid the risk of a large number of people gathering. (from: Sichuan Province 2021 new crown pneumonia epidemic prevention and control work guide) believe that
2021-01-07
When connecting with customers, our activists are often asked, "how much does it cost to do a XX event?", I don't know how to answer every time. After thinking about it, I can only answer one sentence: "what kind of activities can we do with how much budget you have.". In fact, it is not that the customer is not professional, but we have not switched to the problem of the customer. That's it
2021-01-05
Let's take a look at the new year's Eve Party of major TV stations in 2021 to see if there is any new breakthrough in the effect of this year's dance. ① Punk style dance beauty - Zhejiang satellite TV's annual New Year's Eve party still has a lot to watch. This year's Zhejiang satellite TV's new year's concert is no exception, with the theme of "beautiful you" at Shenzhen Bay Sports Center
2021-01-04
Today, dingdingmao exhibition, a Chengdu event planning company, will bring 2021 creative launching ceremony scheme to our friends, and help us to develop a creative start-up game that is in line with the theme of the event. ① The creative inspiration of the opening ceremony of tearing calendar comes from the traditional paper calendar, which is mostly used for opening ceremony. The opening date of opening ceremony can be made into a piece by ingenious creative design
2020-12-30
Creative invitation forms can closely around the theme of the event, convey relevant information, and make the guests full of expectations for the event, which is an indispensable foundation for the early stage of the event. So what kind of form should the invitation letter be designed in order to make a deep impression on the guests? Here are some design forms of creative invitation letter organized by Chengdu activity company dingdingmao exhibition. ① Wax seal
2020-12-29
Every year, the annual meeting is inseparable from the wonderful program performance, the surprise lottery, and the continuous game interaction of laughter. Next, the dingdingmao exhibition company of Chengdu annual meeting will recommend 12 kinds of interactive games for the annual meeting. The number of participants should be more than 2. Rules of the game: many people on the stage, the distance between each other, the better, blindfold, holding
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